“SIP THE MOMENT invites drinks creators to embrace versatility, creating serves that move with the rhythm of their guests — from sunrise to moonlight.”
THE GOAL of GIFFARD
Through the Giffard West Cup, bring to life our positioning and unique brand proposition:
Spotlighting the meeting point where the craft and spirit of Bar and Coffee Shop converge in one seamless experience.
RULES
CREATE TWO CONNECTED DRINKS, EACH CAPTURING A DISTINCT MOMENT, MOOD, AND CONTEXT OF CONSUMPTION THROUGHOUT THE DAY (MORNING TO MIDNIGHT)
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- Craft two serves that form a coherent pair through flavour, presentation or storytelling: two sides of one single narrative.
- Show us how your creations and vision embrace your guests’ journey across the day, from sunrise to moonlight.
- Use Giffard products as your main inspiration!
GIFFARD MATTERS:
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- Each drink must include at least 30 mL of Giffard product(s) from the following list ⟶Giffard Liqueurs, Syrups, Alcohol-Free, Menthe-Pastille
SCORING METRICS:
⟶ Taste, aroma, flavour: 35 pts
⟶ Appearance: 10 pts
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- Storytelling & Creativity: 20 pts
- Expression of Giffard Matters: 15 pts
- Charisma & Communication: 15 pts
- Technique: 5 pts
TIMING
- Send your recipes before end of April 2026 – begin of May
- Half May : Belgian Final
- Half June : BeNeLux + Lituania Final in Amsterdam
- September : International Final in Angers
